2014 Graceland Media Tour

Visitors to Elvis Presley’s Graceland in Memphis will have two new exhibits to enjoy in 2014 that explore various sides of the King of Rock ‘n’ Roll. Experience the new "60 Years of Elvis" VIP Tour Only Exhibit which explores the transformation of the would-be King of Rock ‘n’ Roll from delivery truck driver to singing sensation and star of the silver screen. Also, be sure to check out the Expanded '68 Special Exhibit featuring an interactive experience with never-before-displayed artifacts.

To help promote these exciting new exhibits, a team of representatives from Graceland will be taking "Graceland on the Road" as they appear on local radio and television shows and meet with travel writers in key media markets across the Southeast, Southwest and Midwest and other key domestic media markets. A majority of these markets are within driving distance of Memphis, one of America’s most affordable vacation destinations that offers more than just an authentic Elvis experience with a tour of Graceland, but the blues of Beale Street and the best BBQ on both sides of the Mississippi River.

Elvis is known as the King of Rock 'n' Roll and the Graceland media tour is bringing several rare artifacts from our "60 Years of Elvis" VIP Exhibit on the road, celebrating the king and his contributions to rock 'n' roll.




GRACELAND ARTIFACTS ON THE ROAD
The following offers a brief description of each artifact that will accompany Graceland representatives during the 2014 Graceland Media Tour.

  • “That’s All Right” 45 Record
  • Recorded on July 5, 1954, at the legendary Sun Studio, this ground-breaking single gave birth to rock 'n' roll in Memphis, Tenn. Originally written by Arthur Crudup, Elvis began singing the up-tempo version during an uneventful recording session at Sun. When Scotty Moore and Bill Black heard Elvis, they soon joined in on the bass and guitar. "That's All Right" was officially released on July 19, 1954, and sold around 20,000 copies, reaching number four on the local Memphis charts.

  • Crown Electric Pay Stubs
  • During this time of musical innovation and Elvis' first recordings, he continued to drive a delivery truck for Crown Electric. Elvis started out driving the truck at $1 an hour, delivering supplies to building sites around Memphis. He was hoping for the chance to train and become an electrician. After recording “That’s All Right,” he earned a weekly paycheck, totaling $42.51, from Crown Electric until October of 1954.

  • "Jailhouse Rock" Original Script
  • "Jailhouse Rock" was Elvis' third film which premiered on November 8, 1957. At the time when this copy of the script was printed, the 1957 hit-movie had yet to be titled. The film is famous for the dance sequence - widely acknowledged as the most memorable musical scene in Presley's 30 narrative movies and often credited by music historians as the prototype for the modern music video.

  • "Viva Las Vegas" Red Shirt
  • The fan-favorite and box-office hit "Viva Las Vegas" is the 1964 film starring Elvis Presley and Ann Margret. The film received several awards and was named in the "Top 20 Movie Box Office Hits of 1964." The red shirt worn during the talent show scenes, where Elvis sings the movie's hit-title song "Viva Las Vegas," is considered one of the most memorable moments from the musical film.
Photos and video of these artifacts and the exhibit spaces are available for download below for use in on-air, online and print coverage of these appearances and any advance promotion. Due to the priceless nature of these artifacts, they will not be on display at any location in your market and can be seen on display at Graceland in Memphis, less than a day’s drive from your city and an affordable vacation destination for the entire family.



GIVEAWAYS

In the event you wish to provide viewers/listeners with tickets to tour Graceland, we can provide up to 5 vouchers for two free tickets and can mail these to you in advance or deliver in person during the day of the on-air appearance.

COUPONS

A special coupon has been set up for your viewers and listeners. You can either link from your own website or send them directly to Elvis.com/coupon.

SOCIAL MEDIA

Feel free to 'tweet' in advance to the appearance of these rare artifacts on your show, follow the home of the king on Twitter and Facebook for the latest in Elvis news, special exhibits and much more! The Graceland social media team also re-tweets media outlets during the tour, @VisitGraceland is the verified official Twitter account and you’ll find the King of Rock ‘n’ Roll's home on Facebook at Facebook.com/ElvisPresleysGraceland.

INFORMATIONAL PDFS

Download the 2014 VIP Exhibit Press Release
Download the 2014 Graceland Brochure



ARTIFACT PHOTOS

Below are photos of the artifacts the Graceland media team will be bringing on their tour in addition to photos of Elvis Presley’s Graceland mansion in Memphis. To download and save a photo below, simply right click on the photo and 'save picture as.' All photos are hi-res images.

ThatsAllRight.jpg VivaLasVegasJacket.jpg
CrownElectricStub.jpg JailhouseRockScript.jpg



GRACELAND PHOTOS

Below are photos of the Graceland mansion and the three new exhibits. To download and save a photo below, simply right click on the photo and 'save picture as.' All photos are hi-res images.

 GracelandDay.jpg   GracelandNight.jpg
LivingRoom.jpg 60YearsVIP1.jpg
60YearsVIP2.jpg
60YearsVIP3.jpg



GRACELAND B-ROLL

Below is information for downloading Graceland b-roll:

https://elvispresleysgraceland.mediasilo.com
Username: Media_EPE
Password: PressPurposeOnly1
Click on the projects folder and then click on the Media_Footage folder to download videos.