News Item

Elvis Presley T-shirt Design Featured In Coca-Cola 125th Anniversary JC/DC Collection

October 25, 2011

If you were lucky enough to be at a recent event hosted by The Coca-Cola Company and top Parisian fashion designer Jean-Charles de Castelbajac you would have had a great opportunity for an Elvis sighting. In celebration of the exclusive JC/DC collection created especially to mark The Coca-Cola Company 125th anniversary year, an ‘invitation-only’ event, was held at the famed Paris venue Le Trianon.

The breathtaking JC/DC collection celebrates the ‘Coca-Cola’ brand’s timeless iconic appeal through the medium of fashion, and its role as a seminal part of popular culture over the years. Mr. de Castelbajac lives up to his reputation by showcasing a collection brimming with ingenuity – in addition to a silver-sequined ‘Coca-Cola’ dress, the collection also includes a T-shirt design featuring a young Elvis Presley, as photographed by the legendary Alfred Wertheimer.

One of the hottest party tickets at Paris Fashion Week, the event saw a host of VIP attendees including Dita Von Teese and celebrated designer Ora Ito. The venue was also dressed to impress for the party, reproducing the collection’s retro/futuristic mood.

Jackie Duff, Global Licensing and Retail Operations at The Coca-Cola Company commented: “The 125th anniversary year has been fantastic for the brand; packed full of excitement and activity. Collaborating with such an inspired fashion house as JC/DC has been a terrific experience. We are thrilled with the beautiful collection Mr. de Castelbajac has created, which is more than worth the great celebrations we are enjoying this evening.”