News Item

Elvis Presley to Rock Canadian Retail

March 12, 2012

Elvis fans can now “take care of business” with exciting new Elvis Presley products in Canada. A broad range of categories will be available starting in the spring of 2012 with major Canadian retailers.

X-Treme Worldwide brings a diverse range of products to the table including infant/toddler sleepwear, ladies and men’s apparel, glassware, bar accessories, and Christmas items. Calego International is creating a variety of luggage pieces, bags and accessories. Primemotion is developing a range of adult targeted collectible puzzles, including 3D lenticulars.

The launch comes during a significant milestone, which jointly celebrates the 35th anniversary of the life and legacy of the King of Rock ‘n’ Roll. Canada is home to a devoted Elvis fan base with over ten fan clubs and numerous cross-country events including the Collingwood Elvis Festival that attracts thousands of fans each year. Now fans can be ready to get “all shook up” in a way they’ve never seen.

This exciting new launch is in partnership with leading licensing agency Studio Licensing Inc. and more details will be released soon!