Graceland's Outdoor and Print Designs Win Multiple ADDY Awards
April 09, 2012
Elvis Presley Enterprises along with the graphic art team at Combustion
are using award winning campaigns to help Elvis fans learn more about visiting Graceland. The 2011 Graceland print and outdoor advertising campaigns recently received multiple ADDY awards.
The Elvis outdoor campaign received Best of Outdoor, Best Out-of-Home, and Best in Art Direction - Print at the Memphis ADDY awards. The Elvis Print Ad Campaign was honored in the Best in Consumer/ Trade Campaign category.
Combustion and Elvis Presley Enterprises also won three awards at the district level, including one gold and two silver ADDY Awards for outdoor advertising. Gold winners are forwarded to the national competition, where they will be judged along with winners from all districts.
"The only way to create award-winning advertising is to have a great client-agency relationship, where you can feel free to bounce crazy ideas off each other and know that something really cool can come out of it," said Billy Riley of Combustion.
Both campaigns featured photos of Elvis during 1956, the landmark year when he catapulted into stardom. The print ads, along with the outdoor billboards, encouraged Elvis fans to visit Graceland and included messages such as "Started a Revolution, Ended up a King," and "Broke the Rules, Then Broke the Records."
"One of the things that endears Elvis to so many people is that he represents fun," said Riley. "Rock 'n' roll is fun. Having a close knit group of friends and family is fun. Youth is fun. Being successful and popular is fun. Tapping into that spirit is really key to what we try to do with these ads."
In honor of the 55th anniversary of Elvis' landmark year, Elvis Presley Enterprises and the Combustion
design team decided on the common theme to help encourage Elvis fans to visit the place the king called home.
"With practically 100% brand awareness, our primary objective with our annual tourism campaign is to remind potential guests that Graceland is here in Memphis and is an incredible experience that’s fun for the whole family,” said Scott Williams, Vice President of Marketing for EPE. “This campaign was also an opportunity for us to celebrate Elvis’ rise to fame in 1956.”
The Memphis ADDY awards highlight the best in local advertising and honors local campaigns with a devotion to design. Learn more about planning your own trip to Graceland with our free online trip planner