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Wall Street Journal Credits Elvis for Hawaiian Shirt Popularity

June 14, 2012

The Wall Street Journal is crediting Elvis for giving Hawaiian shirts a boost in popularity in a recent article about designers trying new patterns.

In an article titled "When Designers Meddle With Hawaiian Shirts," the Wall Street Journal says, "The shirts got a celebrity boost after Elvis Presley sported one of designer Alfred Shanheen's Hawaiian shirts on the cover of the "Blue Hawaii" soundtrack."

Hawaii was very important to Elvis both as a place to perform and as his own personal vacation destination. In January, Elvis fans will celebrate the 40th Anniversary of Aloha from Hawaii in Honolulu.

Read the entire article in the Wall Street Journal and learn more about celebrating the 40th Anniversary of Aloha from Hawaii at www.elvis.com/aloha.