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Insiders Artifact: 1956 Cash Box Magazine Photo of Elvis

July 21, 2012

This week's Elvis Insiders artifact is the 1956 article from Cash Box magazine featuring a photo of Elvis at the New Frontier Hotel in Las Vegas receiving a gold record for his RCA Victor recording of "Heartbreak Hotel." The article was released on May 26, 1956 during the landmark year where Elvis rose to stardom and climbed the charts to become one of the best selling artists of all time. Cash Box called Elvis'" the hottest artist in the record business" and pointed out how "in a period of a few months, he skyrocketed to the top of the ladder." Pictured in the photo is Tom Mosley, Earl McDaniels, Elvis, and Colonel Tom Parker. Cash Box was a weekly publication focusing on American music and the coin-operated machine industries. The publication began in July 1942 and ended on November 16, 1996. It has since been revived as an online-only weekly that occasionally publishes special print issues.

Each week, a rare or never-before-seen photo or document from the Graceland archives is added to the Elvis Insiders artifacts gallery. This gallery is exclusive to Elvis Insiders Basic and Plus members. Not an Elvis Insider? Learn more about becoming one!