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Elvis Presley Featured in Animated 4-D Film Utilizing the Latest Technology

July 27, 2012

Elvis Presley Enterprises, Inc. and The Juice Brand Limited are excited to announce an animated film created to take advantage of the latest in 4-D technology.

The film, "Elvis Rocks," which debuted with much fanfare at the International Association of Amusement Parks and Attractions in Hong Kong in June, features iconic tracks from the King of Rock ‘n Roll and an Elvis-filled story of teenage sweethearts. This lively animated film follows the main character, Aaron, on a madcap journey from Memphis across the desert to Las Vegas in a bid to win back his true love and bride to be.

A hit with movie and attraction fans around the world, 4-D films combine a 3-D film with physical effects in the theatre, which occur in synchronization with the film. Some of the effects simulated in 4D films include air jets, scents, rain, wind, bubbles, strobe lights, and vibrations.

Elvis fans in Memphis for Elvis Week 2012 will get a sneak peek of the actual film, without the 4-D elements, on Tuesday, August 14th at 10:30 p.m. in the Main Stage Entertainment Pavilion.

Pauline Quayle, Director for The Juice Brand Limited, commented, “We have been pleased to work with such a famous and legendary icon as Elvis Presley and to have the full support of Elvis Presley Enterprises, Inc. to create a film that truly offers such wide appeal. Uniting generations and enabling them to enjoy a common link through the film has been a goal from the beginning. We are truly grateful to EPE, Inc. and Sony Music for allowing us to have the artistic flair to achieve the ultimate attraction experience.”

To learn more about "Elvis Rocks" and other 4-D animated films, visit www.thejuice.com.