News Item

Forbes Magazine Says "Graceland at 30 - Better Than Ever"

September 14, 2012

A leading source in business news and financial information calls "Graceland at 30 - Better Than Ever." In a new article on, the high-profile magazine looks at the many advantages of adding Graceland to your bucket list and how music lovers will get their money's worth on a day spent at the king's home.

"While devoted Elvis fans might spend an entire day examining the many exhibits, the average visitor can easily do Graceland well in three hours or less on a normal day, and as tourist attractions go, it is three hours very well spent," says Forbes contributor Larry Olmsted.

Olmsted compares his trip to Graceland to his first time visiting Elvis' home in 1990. He looks at the many exhibits on display and how the expansion of Graceland has grown tremendously over the years, all while continuing to preserve the legacy of the King of Rock 'n' Roll.

"Graceland is a very interesting – and extremely well run – attraction that is a seminal part of American culture and speaks volumes to music, celebrity, and yes, history. But admittedly, most of all to Elvis."

Read Larry Olmstead's complete article about Graceland on and learn more about planning your own rock 'n' roll pilgrimage to Graceland with our free online trip planner.