Insiders Artifact: 1970 Receipt for TCB Jewelry
October 19, 2012
On October 19, 1970, Elvis picked up the first TCB pendants for his entourage from Schwartz and Ableser Jewelers in Beverly Hills. Elvis wanted to give this as a gift for his entourage's loyalty and for "Takin' Care of Business." Elvis also gave the women in his group TLC necklaces which stood for "Tender Loving Care." Elvis incorporated the letters in an emblem with a lightning bolt and the logo has become a staple in the Elvis community. Lowell Hays was Elvis' jeweler in the late 1960s and through the 1970s.
He designed the famous TCB ring and the TCB and TLC necklaces, among many other custom
pieces of jewelry. Elvis' own band was also known as the TCB Band which formed the core rhythm section during his live performances in the '70s. This week's Insiders artifact features an original invoice for TCB jewelry designed specifically for Elvis and his entourage.
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