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Insiders Artifact: 1956 Cutout of Elvis in Times Square

October 29, 2012

On October 28, 1956, a 40-foot cutout of Elvis was unveiled at Times Square Paramount Theater in New York City, announcing the premiere of his first movie "Love Me Tender." Elvis attended the unveiling right after receiving his polio shot as part of a March of Dimes public service campaign. Thousands of Elvis fans crowded around the Paramount Theater as Elvis greeted fans, signed autographs and answered questions from the press about his movie debut. During his appearance at the unveiling, Colonel Tom Parker passed out "Elvis for President" buttons. After his press conference, Elvis went on to make his second appearance on "The Ed Sullivan Show" at the Maxine Elliot Theater. This week's artifact features a photo of this famous cutout and the crowds of fans who surrounded the Paramount Theater just to get a glimpse of the king.

Each week, a rare or never-before-seen photo or document from the Graceland archives is added to the Elvis Insiders artifacts gallery. This gallery is exclusive to Elvis Insiders Basic and Plus members. Not an Elvis Insider? Learn more about becoming one!