News Item
Photos of Elvis During the '68 Special Now Added to Mobile Apps
December 04, 2012

Elvis made television and entertainment history with his 1968 television special, which aired on December 3, 1968. The TV special titled “Elvis” aired on NBC and was seen by 42% of the viewing audience. The program was originally intended to be a Christmas special, featuring Elvis singing mostly Christmas songs. NBC hired Steve Binder to direct and co-produce the television special because they wanted someone young, to whom Elvis could relate. Binder ended up morphing the show into the format it is famous for today by taking the song lineup away from being exclusively focused on Christmas. Inspired by Elvis' impromptu and informal sing-a-longs and rehearsals in the dressing room, Binder translated that to the stage with the "jam session" portion of the show. This extravagant entertainment special features Elvis in some of his greatest and most memorable moments captured on video. Many experts claim that the '68 Special reignited Elvis' passion for live performances and was just the boost his career needed after a significant amount of time since his last live tour. In celebration of one of Elvis' most iconic performances, we've added five photos of Elvis during the '68 Special to our
Elvis Mobile 2.0 iPhone app,
Elvis Mobile 2.0 Android app, and
Elvis for iPad app.
Download the FREE Elvis Mobile apps to enjoy weekly Elvis photo updates, videos, Rubberneckin' podcasts and more. Plus, see what’s going on at Elvis’ home in Memphis, Tennessee with two live-cam shots of the Graceland mansion. Visit the Elvis Mobile page on iTunes to
download the new iPhone and new iPad app for free! Visit the Elvis Mobile page in Google Play to
download the new Android app for free!