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Photos of Elvis Filming "Loving You" Now Added to Mobile Apps

February 08, 2013

Elvis' second motion picture, "Loving You," was shot during January - February of 1957. Originally titled "Lonesome Cowboy," the film was officially named "Loving You" on February 8, 1957. The movie premiered in Memphis and opened nationwide on July 30. "Loving You" remained on the Variety’s National Box Office Survey for four weeks, peaking at #7. Elvis skipped the premiere and instead took his parents to see a private midnight screening. This was Elvis first film in Technicolor and his first top-billing performance. He began dying his hair black for the lead role and continued this practice for the rest of his life. Five photos from Elvis' promotional shoot for "Loving You" are included in this week's mobile app photos that have been to our Elvis Mobile 2.0 iPhone appElvis Mobile 2.0 Android app, and Elvis for iPad app.

Download the FREE Elvis Mobile apps to enjoy weekly Elvis photo updates, videos, Rubberneckin' podcasts and more. Plus, see what’s going on at Elvis’ home in Memphis, Tennessee with two live-cam shots of the Graceland mansion. Visit the Elvis Mobile page on iTunes to download the new iPhone and new iPad app for free!  Visit the Elvis Mobile page in Google Play to download the new Android app for free!