News Item

Photos of Elvis and March of Dimes Now Added to Mobile Apps

April 24, 2013

This year marks the 75th anniversary of the March of Dimes, a charity near and dear to Elvis' heart. In celebration, Elvis Presley Enterprises has teamed up with the charity to help raise awareness. Elvis actively supported the March of Dimes in the 1950s to promote polio vaccination among teenagers after the Salk polio vaccine was licensed for use in 1955. A key March of Dimes photo depicts Elvis Presley receiving his own polio vaccination from Dr. Harold Fuerst on October 28, 1956, with New York City Health Commissioner Leona Baumgartner. Elvis agreed to this photo opportunity to support the March of Dimes Teens Against Polio (TAP) publicity efforts. Elvis' appearances on "The Ed Sullivan Show" were enormously important in the explosive popularity of rock 'n' roll and photos of Elvis were used successfully to encourage teenagers to get their polio vaccinations during the period of intensive public education about the polio vaccine from 1955 to 1962. A related March of Dimes polio vaccine brochure was titled "You Can't Rock 'n' Roll with Polio," used in the Teens Against Polio program. There are at least 20 photos of Elvis Presley in the March of Dimes Archives photography collection. Photos of Elvis with national poster child Mary Kosloski and other polio sufferers have been added to the Elvis Mobile 2.0 iPhone appElvis Mobile 2.0 Android app, and Elvis for iPad app. Learn more about the March of Dimes mission and how you can help donate or walk by visiting

Download the FREE Elvis Mobile apps to enjoy weekly Elvis photo updates, videos, Graceland Beat podcasts and more. Plus, see what’s going on at Elvis’ home in Memphis, Tennessee with two live-cam shots of the Graceland mansion. Visit the Elvis Mobile page on iTunes to download the new iPhone and new iPad app for free!  Visit the Elvis Mobile page in the Android Market to download the new Android app for free!