News Item


Elvis Backstage BINGO Room Debuts on Buffalo Studios' BINGO Blitz

August 28, 2013



Caesars Interactive Entertainment (CIE) and Elvis Presley Enterprises, Inc. are launching their first exclusive Elvis bingo room, "Elvis Backstage," on Buffalo Studios’ BINGO Blitz on Facebook, mobile, and tablets. Learn more about this exciting new game by visiting BingoBlitz.com/Elvis.

CIE and its Playtika social games division will roll out its first use of the exclusive social and mobile games license from Elvis Presley Enterprises on one of the industry’s most popular bingo games, BINGO Blitz.

BINGO Blitz features arcade-style bingo game-play. In this colorful and animated real-time game, players use Power Ups, Coins, and Experience Points to achieve bingos and complete the many in-game goals. Players can choose from an array of Bingo Rooms including the ALL NEW Elvis-themed room and compete both solo and in teams to unlock all of the Collection Items and Bingo Rooms.

The new Elvis Backstage Room features custom Elvis room art, collectible items, daubers, as well as “The King” himself calling the bingo balls. Other fun features include Elvis trivia facts, Facebook photo wall art, and an Elvis Backstage scene that players build while completing the room.

“Buffalo Studios is excited to team up with Elvis Presley Enterprises to offer BINGO Blitz players one of the world’s most recognizable and entertaining brands in Elvis Presley,” said Salim Mitha, VP of Marketing at Buffalo Studios. “We look forward to bringing our bingo spin to the king.”

With over 200 licensees worldwide, EPE, a division of CORE Media Group, works diligently with dynamic, creative and respected companies in a wide variety of licensing categories. EPE’s Licensing Division is charged with the responsibility of protecting and preserving the integrity of Elvis Presley through the pursuit of the right commercial opportunities that fit with the company’s financial strategies, while maintaining desired positioning for the Elvis brand.

“Elvis Presley Enterprises is pleased to partner with Buffalo Studios to bring the power of the Elvis brand to Buffalo Studios’ popular social and mobile game, BINGO Blitz,” said Susan Meek, Vice President of Worldwide Licensing, Elvis Presley Enterprises, Inc.   “Elvis fans and BINGO Blitz fans worldwide, including more than 8 million Elvis Facebook fans, will now be able to play in the first-ever Elvis-themed room, Elvis Backstage.”

The Elvis Backstage Room debuts on August 9 and compliments more than 30 other global specialty and slot rooms on BINGO Blitz, presently available on Apple iPhone and iPad, Kindle Fire, Android mobile phone and tablet devices in addition to Facebook. This is the first gaming collaboration as part of an overall partnership between Caesars Interactive Entertainment and CORE Media Group.