One of the greatest love stories of the 20th Century, the romance between the King of Rock ‘n’ Roll and Priscilla Beaulieu is legendary. Priscilla captured Elvis Presley’s heart and he swept her off her feet. On May 1, 1967, Las Vegas wedding bells rang for the couple and their historic wedding day has been captured in detail by Mattel with the Elvis and Priscilla Barbie Doll Gift Set. This Barbie wedding set is part of the Pink Label™ Collection as is a limited edition release.

Dressed in a black paisley print tuxedo with boutonniere and signature black boots, the groom is ready to once again exchange rings with his beautiful bride who glows in her gown of white chiffon and satin, with tiara and veil. Painstaking precision went into the replicas of Elvis and Priscilla’s wedding outfits that were created to make the gift set even more authentic.

On Tuesday, August 12th at 10:00 AM CT, 198 Elvis and Priscilla Barbie Gift Sets will be sold at Graceland Plaza in front of the Sincerely Elvis Museum during a launch party and press event. The 198 Elvis and Priscilla Barbie Doll Gift Sets available at Graceland will feature a first release at Graceland dated seal on the package, making the sets from Graceland an instant collectible and a must have for all Elvis and Barbie collectors. The Elvis and Priscilla Barbie Doll Gift Set will sell for $69.99 plus taxes. *Limit one Elvis and Priscilla Barbie Doll Gift Set per customer.

Graceland will also be auctioning off a one of a kind Elvis and Priscilla Barbie Doll Gift Set that will be autographed by Priscilla Presley with the help of John Roebuck and Roebuck Auctions. John has been an Auctioneer for over 35 years and is a Nationally recognized Auctioneer, past president of the national Auctioneer Association and just recently inducted in the NAA’s Hall of Fame. All proceeds from the auction of this doll will go to MIFA’s Presley Place in Memphis which provides qualifying homeless families up to one year of rent-free housing. Residents of Presley Place are also provided with a comprehensive program of child day care, career and financial counseling, family management guidance and other tools to help them break the cycle of poverty and regain self-esteem and independence.

To add to the excitement, 30 lucky fans will go home with an Elvis and Priscilla wedding day photo autographed by Priscilla by entering an on site drawing, no purchase necessary to enter.

Make your plans now to join us during Elvis Week at the launch party on Tuesday, August 12th at 10:00 AM and enjoy a piece of wedding cake when we celebrate the excitement around the new Elvis and Priscilla Barbie Doll Gift Set.

For Elvis and Barbie fans unable to purchase one of the first gift sets available at Graceland, additional dolls will be available in October at www.shopelvis.com and Wal-Mart stores.