Elvis Presley’s Graceland mansion, a National Historic Landmark in Memphis, will open three major new exhibits on March 6th, 2009 that chronicle key periods in the life of the King of Rock ‘n’ Roll and trace his impact on pop culture. The opening of these three exhibits, Elvis in Hollywood, Elvis Lives: the King and Pop Culture and the addition of never before seen vehicles owned by Elvis in the Elvis Presley Automobile Museum, is the largest opening of exhibits and display of artifacts to the public since Graceland opened for public tours in 1982. These three new exhibits are in addition to a fourth new exhibit celebrating Graceland’s 70th Anniversary that opened on Elvis’ birthday in January.

The following highlights the details on the four new exhibits at Elvis Presley’s Graceland in 2009:

· Elvis in Hollywood: With 31 films to his name and box office smashes such as Love Me Tender, Jailhouse Rock, this new exhibit focuses on Elvis’ years in Tinsel Town and his success on the big screen. The exhibit tells the story of how Elvis transitioned from singer to on screen star and how he took Hollywood by storm to become its highest paid actor. Also part of the exhibit will be memorabilia from his career on the silver screen including his wardrobe (from Viva Las Vegas, Charro and Jailhouse Rock), personal scripts (featuring his own handwritten notes), rare behind the scenes photos, personal copies of his own feature films, original movie and a variety of other Elvis movie memorabilia.

· Elvis Lives: The King and Pop Culture: This interactive exhibit showcases Elvis in action as he entertains crowds in a stunning video presentation. Visitors can also retrace Elvis’ impact on pop culture by taking a trip down an Elvis time line, test their knowledge at an Elvis trivia kiosk and explore Elvis’ music through listening stations that features classics from the King of Rock ‘N’ Roll. Also included is a display of Elvis collectibles from the 50s to some of today’s must have memorabilia.

· Elvis Presley Automobile Museum: This Graceland exhibit celebrates new additions with a special display featuring both of Elvis' Rolls Royce sedans and his 6-door Mercedes Benz limousine featured in the movie Elvis on Tour.

· Graceland’s 70th Anniversary Celebration/VIP Tour Exhibit: The colonial style mansion was built in 1939 by a prominent Memphis family that later sold the historic home and surrounding 13 acres to Elvis Presley in 1957. The 70th Anniversary exhibit, included as part of the VIP Tour package, features the original architectural drawings of Graceland, a signed check from Elvis for the down payment ($102,000) on the home, the deed to Graceland and a video presentation that includes memories from those who lived there, including the first family to call Graceland home.

A grand opening weekend celebration is planned for March 6th - 8th at Graceland that will feature Darlene Tompkins who co-starred with Elvis in the classic movie hit, Blue Hawaii. “Elvis was and still is a star, he was so easy to work with and seeing this new exhibit with all of the movie memorabilia saved from his films is just amazing. From his scripts and wardrobe to the car he drove in Blue Hawaii, its all here” said Tompkins who will also greet fans and sign autographs during an Elvis film festival at Elvis Presley’s Heartbreak Hotel. Also during the grand opening weekend, a special "Earnhardt and Elvis" race car, which features the King of Rock 'n' Roll on the hood of the Intimidator's famous No. 3 Chevrolet, will go on display for a limited time in the Elvis Presley Automobile Museum along with the other vehicles owned by Elvis that have never been on display before at Graceland.

In honor of the celebration, we are offering an Opening Weekend VIP Package for Two that allows you to get all you need for a fun weekend at Graceland in one simple package. The package includes:

• One night at Elvis Presley’s Heartbreak Hotel for two (either March 6 or 7)
• Two Graceland VIP Tours, which include access to see the special Graceland 70th Anniversary Exhibit and the three new Graceland exhibits.
• One Elvis Movie Trailer DVD, which will feature some of the best Elvis movie trailers
• One bottle of Jailhouse Rock Merlot from Graceland Cellars
• Meet ‘n’ Greet with Blue Hawaii Co-star Darlene Tompkins in a special reception at Heartbreak Hotel
• Access to a free screening of Blue Hawaii at Heartbreak Hotel

Prices for the package start at $275 for two people. To reserve your Graceland Opening Weekend VIP Package, call toll-free (877) 777-0606 or (901) 332-1000 or click here to purchase.

For families, couples, groups and anyone else planning a trip to Graceland any other time this year, there are several other special themed packages and discounts are available to various groups including AARP and AAA members. A sampling of the packages available include:

· Valentine’s Day Package
· Family Fun Package
· Memphis Music Attractions Package

Information about other packages and discounts available throughout the year for group tours, social and religious organizations, schools and others are available at our free online travel planner.

Graceland is a high-energy and family friendly music themed destination and it’s annual visitor numbers have exceeded the half million mark annually in recent years due to its historic and iconic status in American culture and the influence Elvis had throughout the world. Located in Memphis, a city home to over 50 attractions including Beale Street, Sun Studio, The Peabody and a world class zoo, Graceland is a place that new and existing fans along with families can enjoy a fun and unique music themed vacation at a National Historic Landmark. For more information please visit www.elvis.com or call 800.238.2000.

You can also shop online for Elvis memorabilia at www.shopelvis.com.